Holiday Gifting – Less Could Be More

Surprise, surprise! Researchers at Stanford University have concluded “…while gift givers think they’re being more thoughtful by picking out expensive gifts, the recipients don’t appreciate the hefty price tag.” Apparently the price of the gift matters more to the giver than to the recipient and people like a surprise gift less than cash or something they picked out themselves through a gift registry. So, if you want to skip the madness at the mall this year, you don’t necessarily have to feel guilty. Check for a wish list or give a gift card. For the rest of the story, see the article authored by John Tierney from the New York Times dated December 13, 2011.

 

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